MHMK Hochschule für Medien und Kommunikation
Studienfach: International Programme Media and Communication Management

Beschreibung:

"Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management



Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The MHMK Bachelor’s degree programme in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields: Brand Management and Advertising , Corporate Communications and PR, Internet Management, TV Management and Broadcasting.

The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape. Media managers are active in a wide range of areas. This B.A. degree programme concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other MHMK courses in creative areas: film and television, media and communication design, and journalism. Upon graduation you can embark directly on your chosen career or enroll in a Master’s degree programme.

Es handelt sich um ein Präsenzstudium.

Regelstudienzeit:

7 Semester

Aufnahmevoraussetzung:

Recognized school leaving certificate Recognized certificate of English proficiency (TOEFL, at least 81 out of 120 points or IELTS, at least 6.5 out of 9), equivalent qualifications may also be accepted, as applicable MHMK Application form MHMK Approved aptitude test Letter of motivation Personal interview

Akkreditiert:

Webseite:

http://www.macromedia-fachhochschule.de/studium/studiengaenge/media-and-communication-management.html